Adele isn’t known for dressing up in outlandish costumes like Lady Gaga or Miley Cyrus.

She doesn’t kiss fellow pop stars on stage as Madonna does.

Her figure is fuller than most of her contemporaries.

And she isn’t the sort of star who starts wacky social media memes to grab attention.

She just sings. And that’s more than enough.

Adele’s new single, “Hello,” from her upcoming album “25,” dropped Friday. The song represents her first new music since her Oscar-winning Bond theme song “Skyfall.”

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It just takes a single note from the British superstar to understand why she doesn’t need a single gimmick. Her voice is remarkable, rich and powerful with a hint of vulnerability all the same. And like the Chairman of the Board, Frank Sinatra, her phrasing suggests a maturity far beyond her 27 years.

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The singer, born Adele Laurie Blue Adkins, credits discovering music by Etta James and Ella Fitzgerald for pushing her to imagine a career beyond the average pop ditty.

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Her first album, “19,” scored with audiences and helped her snare the 2009 Grammy for Best New Artist. Her follow-up, 2011’s “21,” proved a sensation. She became the first act since the Beatles to have two top five singles and two top five albums charting in the same week.

At a time when looks matter as much, if not more, than what pours out of a speaker, Adele is a refreshing exception. She’s lovely on her own terms and isn’t likely to change just to fit media expectations. She opened up to Vogue magazine in 2011 about how she views her figure in regard to her music career.

“I’ve seen people where it rules their lives, you know, who want to be thinner … and how it wears them down. I just don’t want that in my life.”

The singer became a first-time mom since recording “21,” welcoming a son into her life with partner Simon Konecki.

Adele’s new album, “25,” drops Nov. 20. “I’m sorry it took so long but, you know, life happened,” she wrote on Instagram in announcing the album’s release date.