Steve Rannazzisi is about to test the old saying that any publicity is good publicity.

The comedian, star of FX’s long-running series “The League,” debuts his newest Comedy Central special Saturday called “Breaking Dad.” He’ll expound on coaching kids’ sports and parenting basics during the hour-long program.

The 37-year-old comic is in the news this week for another reason, one that could impact Saturday’s special and other lucrative gigs. And there’s nothing remotely funny about it.

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Turns out Rannazzisi repeatedly told a story of how he was in the Twin Towers in New York City the morning of Sept. 11, 2001. The actor admitted this week that his personal story was just that, a fictional tale he repeated in various forms over the years. He confessed via a statement given to the New York Times to clear the record.

“We are currently re-evaluating our relationship with Steve.”

“I was not at the Trade Center on that day. I don’t know why I said this. This was inexcusable. I am truly, truly sorry.”

The comic’s image is that of the frazzled Everyman, a persona displayed on his fantasy football-based comedy. “The League” recently began its seventh and final season. The show’s frantic nature and not-so-good natured ribbing between the main characters won’t likely be impacted by the confession.

Rannazzisi’s future gigs, though, could be threatened by the admission. He serves as a spokesman for Buffalo Wild Wings. The company released a statement following the comic’s confession, saying, “We are currently re-evaluating our relationship with Steve pending a review of all the facts.”