In the world of video streaming services like Netflix and Hulu, movie theater chains are becoming increasingly desperate to encourage consumers to get out of their houses — and into cinema auditoriums.

Cinepolis Junior is opening two theaters this month in Southern California — in Pico Rivera and Vista — and their spin on the theater-going experience is to have actual jungle gyms inside their auditoriums. “It’s really intended to make kids feel welcome and comfortable,” said Cinepolis USA Chief Executive Adrian Mijares Elizondo, according to the Los Angeles Times. “The whole idea is to make it easier for parents to take their kids to the movies and let the kids have more fun.”

The auditoriums are designed for children ages 3 to 12, and the first film to be shown at the two new theaters (naturally) will be Disney’s “Beauty and the Beast.”

Cinepolis Junior is opening two theaters in Southern California. Their spin on the theater-going experience? Have actual jungle gyms inside the auditoriums.

While watching a movie with children screaming and sliding down a giant plastic tube seems like the absolute worst, it’s just the latest attempt by a theater chain to try something new in an effort to entice people away from growing home viewing options.

Last year, total admission for theaters in the U.S. and Canada was 1.3 billion people, which was down from 1.4 billion a decade ago.

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“Some may argue it’s disrespectful to the movie, but in this scenario it may be the best way for the kids to experience the film,” box office analyst Paul Dergarabedian of ComScore told the LA Times. “You might actually get more parents to come and bring their kids. Even in the greatest movies, kids get restless and bored.”

Barry Norman, independent filmmaker and owner of the Evening Star Cinema in Maine, told LifeZette of the jungle gym concept, “I would be vehemently against this. As a filmmaker, I want the purity of the film to dominate.”

He added, “The cure for any of this is to make superior films that demand viewing on a big screen, in silence, to be fully enjoyed and appreciated.”

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Theatergoers have also shared negative reactions on social media.

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Surprisingly, Cinepolis — the fourth largest movie theater chain in the world — already has a proven track record with its strange idea.

The group first introduced the concept of jungle gym-infused auditoriums in January 2014 in Mexico, where the theater is known as Sala Junior. The concept has also made its way to theaters in Costa Rica, Spain, and Guatemala.

Part of Cinepolis’ pitch is to allow families into theaters early so the kids can play on the obstacle course and other attractions. In other territories, the theaters offer an intermission, during which kids can roam and play. Of course, the new amenities come with a price increase. An adult ticket costs $14 at the new California theaters.

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Theaters have been trying new concepts in a fight to win eyeballs and consumer cash. AMC Theaters briefly considered allowing texting in certain auditoriums, only to then publicly say this would not occur after a swift and negative reaction from the public. Other theaters like Alamo Drafthouse and Smitty’s Cinema have turned to selling alcohol and dinner items with their movies, as well as incorporating more event showings of older films and independent features.

Still, a jungle gym seems a little out there. If your children want to be jumping around and playing, shouldn’t you be taking them to a playground or a park instead of the movies?