Cosmopolitan magazine is finally being labeled for what it is: straight-up porn. And by the magazine founder’s own granddaughter, no less.

The National Center on Sexual Exploitation (NCSE), a trade group, has been trying for several years to have issues of Cosmopolitan removed from check-out counters at grocery stores, where children can see the provocative covers and innocently sound out such bold-print promises as “a new benefit to casual sex.”

The Hearst Corp. – founded by William Randolph Hearst – publishes the magazine, and it is Heart’s granddaughter, born-again Christian Victoria Hearst, who is behind the movement to take “Cosmo” out of the view of minors in grocery stores and treat it like the explicit content it is.

Hearst and NCSE have now succeeded. The group told Women’s Wear Daily last week it has won a major battle by getting Rite Aid and Delhaize America — owners of Hannaford stores and Food Lion — to agree to put issues of the magazine “blinders” in their stores, “due to the magazine’s inappropriate content and covers.”

Right beside Playboy, Hustler and Penthouse.

(Ironic Tweet: @wewingracie in 2013: Very interesting article in the latest Cosmopolitan magazine about how porn is damaging for relationships. Worth a read.)

Some of this “fashion magazine’s” past articles include: How to Give A Lap Dance, How to Do S&M, and so on. And, oh, also, check out these must-have Ray-Bans that Gwyneth Paltrow wears!

We’re enlightened, aren’t we, gals? Go feminism!

“The content in Cosmopolitan Magazine is very different from the other women’s magazines in the checkout line,” NCSE Executive Director Dawn Hawkins told WWD online. “Many people think that it is just another magazine with beauty, fashion and health tips, but Cosmo is actually just another porn magazine glamorizing and legitimizing a dangerous lifestyle — pushing readers to try violent, group or anal sex.

“Articles often encourage readers to engage in one-night stands or random hookups with strangers,” Hawkins said. “The magazine is pornographic and should be treated as such, meaning specifically that it should not be in plain view of children at the checkout line.”

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(Tweet: In 2012 @dnyhrllryks said: “Cosmopolitan Magazine is softcore porn”)

In response, Cosmopolitan said, “Cosmopolitan is the most successful global media brand for young women, publishing 60 editions in 79 countries and 32 languages. Its award-winning content is produced for adults by leading female journalists. We are proud of all that the brand has achieved for women around the world in the areas of health, relationships, career, politics, equality and social issues.”

(Tweet: In December 2011 Katherine Corl ‏@kathcorl said, “Cosmopolitan magazine is gross… Its pretty much just porn…”)

In April, Victoria Hearst said on the television show “Midpoint” she was more than willing to go against her family’s business, in which she holds a stake.

“I have my inheritance, and the Bible says that the wealth of the wicked is laid up for the just,” she said. “I can use my inheritance to fight my company’s publication. And anyone who wants to call that hypocrisy is just plain wrong.”

NCSE director Hawkins cited a poll that surveyed about 1,000 people on whether they thought the magazine’s covers were “inappropriate for viewers of all ages.” About 65 percent agreed.

(EXCLUSIVE, Premium Rates Apply) Katherine Heigl /Cosmo cover unveiling *EXCLUSIVE* (Photo by E. Charbonneau/WireImage for Hearst Corporate Communications)

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